Years ago I took a taxi in Amsterdam to get to an appointment. My experience of the ride made me promise myself never to take a taxi again. I’d prefer to walk in absence of my car or public transport.
Recently I changed my mind about taxi’s after using Uber, the new taxi solution. The company service is professional and exceptional. Their approach has another positive side-effect: local taxis are upgrading their service to be able to compete with Uber. This in turn helps the whole industry to improve the public’s opinion about using taxi services.
So, what does this have to do with sales? A lot!
Uber’s approach to the market is very energetic. This approach triggers competition to get rid of complacency and improve their market approach.
This also happens in the business world when companies are confronted with heavy or unexpected competition. Either they continue with their traditional way of doing business and suffer the consequences or adapt to new market challenges. This means reviewing the ability of your sales force to be able to handle new market changes and competition, but also creating the ability to make changes as to prepare for the future. This will give you the cutting edge you would want.
So ask yourself where you want to be with your business in the 3 to 5 years. Then ask yourself if you have the right organization to get there. If you are not sure, you should consider evaluating your sales organization as to find out what you need to do to prepare for the future.
It’s better to be safe than sorry! Call me if you want to know more.